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From idea to final product. Od ideje do finalnog proizvoda.

Kelai solves practical problems — building what's needed, guiding the process, and handling what stands in the way. Kelai rješava praktične probleme — razvijamo šta je potrebno, vodimo kroz proces, i rješavamo ono što stoji na putu.

ScrollSkrolaj
Practical by designPraktična rješenja Built around the real problem.Od stvarnog problema do konkretnog rješenja.
Technical + businessTehnički + poslovno One partner across disciplines.Jedan partner za različite probleme.
Local, open to internationalLokalno prisustvo, međunarodna otvorenost Based in Bosnia and Herzegovina.Sa sjedištem u Bosni i Hercegovini.

CapabilitiesKapaciteti

Solving different types of problems. Rješavanje različitih problema.

ConsultingKonsalting

Business Process Automation & OptimizationAutomatizacija i optimizacija poslovnih procesa

We help businesses run more efficiently — identifying where time and cost are lost, and redesigning day-to-day processes to improve overall performance. Pomažemo kompanijama da posluju efikasnije — prepoznajemo gdje se gubi vrijeme i novac, i redizajniramo svakodnevne procese radi boljih performansi.

AutomationAutomatizacija

AI & workflow automationAI i automatizacija procesa

Removing repetitive, manual work from how a team already operates. Uklanjamo repetitivan, manuleni rad iz načina na koji tim već posluje.

HardwareHardver

Custom hardwarePrilagođeni hardver

When a project calls for something built rather than written, we design and produce it — from concept to a working device. Kada projekat zahtijeva da se nešto napravi, dizajniramo i proizvodimo to — od koncepta do funkcionalnog proizvoda.

SoftwareSoftver

Applications & toolsAplikacije i alati

Developing customized ERP systems and other software, built around how a company actually operates. Razvoj prilagođenih ERP sistema i softvera, napravljenog prema tome kako firma stvarno funkcioniše.

MethodNačin rada

How it works, step by step. Kako to izgleda, korak po korak.

01

Reach outJavite se

Tell us what you're trying to solve.Recite nam koji problem pokušavate riješiti.

02

Define the problemDefinišemo problem

We scope what's actually needed and what it will take, before any work begins.Utvrđujemo problem i šta sve zahtijeva njegovo rješavanje.

03

DeliverIsporučujemo

You get a working result — and a direct line back to us if anything needs adjusting.Dobijate funkcionalan rezultat — i kontakt do nas ako nešto treba prilagoditi.

Why KelaiZašto Kelai

What sets us apart. Šta nas izdvaja.

Grounded in practiceZasnovano na praksi

Every recommendation and every build is tested against how things actually work, not just how they look on paper.Svaka preporuka i svako rješenje se provjerava prema tome kako stvari zaista funkcionišu.

Our teamNaš tim

A mix of young engineers and managers with years of hands-on experience — energy and know-how in the same room.Kombinacija mladih inženjera i menadžera sa dugogodišnjim iskustvom — energija i znanje u istom timu.

Cut straight to what worksIdemo direktno na ono što funkcioniše

No unnecessary steps, no unnecessary layers — just a solution that holds up in practice.Bez suvišnih koraka — praktična rješenja koja daju rezultate.

Selected workOdabrani radovi

Real problems. Practical outcomes.Stvarni problemi. Praktični rezultati.

01 / SOFTWARE

Internal quotation & sales management toolsInterni alati za ponude i upravljanje prodajom

This type of project means building a customized tool for creating quotations, managing catalogue data, and supporting sales analysis — bringing scattered spreadsheet work into one structured system. Ova vrsta projekta znači izradu prilagođenog alata za kreiranje ponuda, upravljanje kataloškim podacima i analizu prodaje — objedinjavanje razbacanog rada u tabelama u jedan strukturiran sistem.

ERPSales toolsWorkflow
02 / OPERATIONS

Inventory & equipment tracking optimizationOptimizacija praćenja zaliha i opreme

An operational review that introduces clearer ownership, status tracking, and decision rules for equipment or stock spread across locations — turning scattered tracking into a controlled structure. Operativna analiza koja uvodi jasnije odgovornosti, praćenje statusa i pravila odlučivanja za opremu ili zalihe raspoređene na više lokacija — pretvaranje razbacanog praćenja u kontrolisanu strukturu.

OperationsInventoryProcess design
03 / PRODUCT DEVELOPMENT

Embedded device prototyping

Combining hardware design with the software needed to run it — from an early proof-of-concept through a working prototype that communicates reliably with the systems around it. Kombinacija hardverskog dizajna sa softverom potrebnim za njegov rad — od ranog proof-of-concept-a do funkcionalnog prototipa.

EmbeddedHardwarePrototyping
04 / STRATEGY

Manufacturing project planningPlaniranje proizvodnog projekta

A structured project proposal for a manufacturing or production initiative — covering the concept, operational requirements, technical considerations, and the path from idea toward implementation. Strukturiran projektni prijedlog za proizvodnu inicijativu — obuhvata koncept, operativne zahtjeve, tehničke aspekte i put od ideje prema realizaciji.

Project planningManufacturingTechnical strategy
05 / MARKETING

Technical marketing campaignTehnička marketinška kampanja

Designing a marketing campaign around technical products and their practical applications — connecting product communication with a clearer customer journey and stronger educational content. Osmišljavanje marketinške kampanje za tehničke proizvode i njihove praktične primjene — povezivanje komunikacije proizvoda sa jasnijim putem kupca i edukativnijim sadržajem.

MarketingB2BTechnical content
06 / CONSULTING

Process automation & optimizationAutomatizacija i optimizacija procesa

Turning scattered commercial or operational data into clear, actionable insight — identifying where a process loses time or money, and redesigning it for better performance. Pretvaranje razbacanih komercijalnih ili operativnih podataka u jasan, upotrebljiv uvid — prepoznavanje gdje proces gubi vrijeme ili novac, i njegov redizajn radi boljih performansi.

ConsultingProcess optimizationEfficiency

Client names and sensitive commercial information are intentionally omitted. Imena klijenata i osjetljive komercijalne informacije su izostavljene.

Common questions. Česta pitanja.

Do you take on smaller projects?Da li radite na manjim projektima?

Yes — from a short consultation to a full build, scope is set by the problem, not a minimum project size.Da — od kratke konsultacije do kompletne izrade, obim posla određuje problem, ne minimalna veličina projekta.

Do you work outside Bosnia and Herzegovina?Da li radite van Bosne i Hercegovine?

Yes. Much of our work is with clients elsewhere, including helping foreign founders set up and operate in Bosnia.Da. Veliki dio našeg rada je sa klijentima izvan Bosne,u regiji i Evropi.

How long does a typical project take?Koliko traje tipičan projekat?

It depends entirely on scope — a consultation can be a single or few conversations. We give a timeline once the problem is defined.Potpuno zavisi od obima posla — konsultacija može biti jedan ili više razgovora. Rok dajemo nakon što definišemo problem.

Can you help with both the technical and business side?Da li možete pomoći i sa tehničkom i sa poslovnom stranom?

That's the point of working across disciplines — a project rarely needs only one of the two.To je i poenta interdisciplinarnog rada — projekat rijetko treba samo jedno od to dvoje.

Tell us what you're building. Opišite svoj problem.

Have a problem, an idea, or a process that could work better? Send a few details and we'll take it from there. Imate problem, ideju ili neefikasni proces? Pošaljite nekoliko detalja i mi ćemo preuzeti.

No long brief is necessary. A few sentences are enough to start the conversation. Nije potreban dug opis. Nekoliko rečenica je dovoljno da započnemo razgovor.

Your enquiry is sent directly and privately to Kelai — it is not shared with anyone else. Vaš upit se šalje direktno i privatno Kelai-u — informacije se ne dijele s trećim stranama.